Instagram is one of the most powerful tools tattoo artists have to market themselves and do more of the artwork they want to do most.

But in 2025, with so many profiles on Instagram, you need an airtight strategy to stand out amongst everyone else.

That’s why we put together this video featuring Colton’s Instagram checklist—if you can do these 8 things, you’re well on your way to a healthy, growing Instagram portfolio. Enter your email below and we’ll take you right to the video!